The era of endorsements by König & Meyer began with "Truck Stop" in March 1998. In October 2000, contact was made with the "Emil Bulls." This young, talented band had finished third place in the "Emergenza Festival" finals, thus demonstrating its potential to make it to the top. In the following years, the focus has increasingly been on promoting young talents. This has supported the junior competitions "Deutscher Rock- und Pop Preis“ and the "Emergenza Festival" since 2001 and 2002, respectively.
In addition to serving young talent, it is important to obtain cooperation for receiving input for new product ideas and expanding our brand image further. The artists in turn appreciate the support of a reputable manufacturer. Illustrative of collaborative product development is the drummer seat "Gomezz," developed together with the drummer of the band "Reamonn"! In addition, our partners are used for ad campaigns or autograph sessions and live performances at the Musikmesse Frankfurt.