{"id":5504,"date":"2016-08-05T16:42:43","date_gmt":"2016-08-05T14:42:43","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=5504"},"modified":"2021-03-24T09:44:18","modified_gmt":"2021-03-24T08:44:18","slug":"reload-bands-im-social-web-8-accept","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/reload-bands-im-social-web-8-accept\/","title":{"rendered":"Reload: Bands im Social Web &#8211; #8 Accept"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.k-m.de\/brand\/de\/endorser\/accept\/\" target=\"_blank\" rel=\"noopener\">Accept<\/a>, die deutsche Heavy-Metal Band, die bereits seit den 80ern international bekannt ist, gew\u00e4hren uns auch einen kleinen Blick hinter ihre (Social Media) Kulissen.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Accept ist ganz sch\u00f6n aktiv im Web 2.0. Die Band wei\u00df, was sie an ihren Social Accounts hat und so erkl\u00e4ren sie, dass diese &#8222;inzwischen ihre wichtigste &#8218;Waffe&#8216; &#8222;sind.\u00a0<\/span><span style=\"font-weight: 400;\">Dabei bevorzugen sie keinen konkreten Kanal. Sie arbeiten &#8222;fl\u00e4chendeckend &#8211; in verschiedenen Sprachen&#8220;. Die Erfahrung hat ihnen gelehrt &#8222;auf allen m\u00f6glichen Ebenen pr\u00e4sent zu sein&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Die <a href=\"http:\/\/www.acceptworldwide.com\/start\/\" target=\"_blank\" rel=\"noopener\">Website <\/a>spielt f\u00fcr sie ebenfalls eine ganz gro\u00dfe Rolle. Hier gibt es dank der Technik auch st\u00e4ndig mehr M\u00f6glichkeiten. &#8222;Wir k\u00f6nnen heute alles viel besser nutzen &#8211; \u00a0als z.B. 2010&#8220;. Nachdem sich die Band zwischenzeitlich aus der Musikbranche etwas zur\u00fcckgezogen hatte, war es zun\u00e4chst gar nicht so einfach in diese Social Welt einzutauchen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Um die Online-Pr\u00e4senzen k\u00fcmmert sich das Management der Band. Sie stecken sehr viel Zeit und Arbeit in die Betreuung und Pflege der Kan\u00e4le, das ist ihr absoluter Schwerpunkt im Marketing. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Das beste an der sozialen Vernetzung ist f\u00fcr sie der schnelle Zugriff, um News und Inhalte zu verbreiten und auch darauf zuzugreifen.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Der gro\u00dfe Vorteil &amp; die Chancen beim Social Media Marketing: \u00a0&#8222;Es ist weltweit, einfach und wirkungsvoll einsetzbar, dennoch: Voraussetzung ist Kreativit\u00e4t und Kontaktpflege&#8220;.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Und obwohl das Web 2.0 ein schnelles und globales Medium ist, werden bei Accept die konventionellen Marketingkonzepte nicht vernachl\u00e4ssigt.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accept, die deutsche Heavy-Metal Band, die bereits seit den 80ern international bekannt ist, gew\u00e4hren uns auch einen kleinen Blick hinter<span class=\"read_more\">Mehr erfahren<\/span><\/p>\n","protected":false},"author":9,"featured_media":5505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[671,376,487],"class_list":["post-5504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endorser","tag-accept","tag-social-media-fur-bands","tag-social-media-marketing"],"better_featured_image":{"id":5505,"alt_text":"ACCEPT I Bands \u00fcber Social Media I Banbbild","caption":"","description":"","media_type":"image","media_details":{"width":680,"height":415,"file":"2016\/04\/aceppt.jpg","sizes":{"medium":{"file":"aceppt-600x366.jpg","width":600,"height":366,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-600x366.jpg"},"profile_24":{"file":"aceppt-24x24.jpg","width":24,"height":24,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-24x24.jpg"},"profile_48":{"file":"aceppt-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-48x48.jpg"},"profile_96":{"file":"aceppt-96x96.jpg","width":96,"height":96,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-96x96.jpg"},"thumbnail":{"file":"aceppt-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-800x480.jpg"},"post-thumbnail":{"file":"aceppt-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-800x480.jpg"},"medium_cropped":{"file":"aceppt-600x600.jpg","width":600,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-600x600.jpg"},"large_cropped":{"file":"aceppt-1200x720.jpg","width":1200,"height":720,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-1200x720.jpg"},"very_large_cropped":{"file":"aceppt-1800x900.jpg","width":1800,"height":900,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-1800x900.jpg"},"landingpage_thumb":{"file":"aceppt-492x300.jpg","width":492,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-492x300.jpg"},"medium_old_300x183":{"file":"aceppt-300x183.jpg","width":300,"height":183,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-300x183.jpg"},"thumbnail_old_150x150":{"file":"aceppt-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/aceppt.jpg"},"post_meta_fields":{"_vc_post_settings":["a:1:{s:10:\"vc_grid_id\";a:0:{}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["9"],"_aioseop_title":["Bands im Social Web - 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