{"id":5508,"date":"2016-04-28T16:22:51","date_gmt":"2016-04-28T16:22:51","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=5508"},"modified":"2021-03-24T09:44:19","modified_gmt":"2021-03-24T08:44:19","slug":"reload-bands-im-social-web-1-donots","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/reload-bands-im-social-web-1-donots\/","title":{"rendered":"Reload: Bands im Social Web – #1 Donots"},"content":{"rendered":"

Vor \u00fcber 4 Jahren haben wir einige unsere Endorser bez\u00fcglich ihrer Social Media Marketing Aktivit\u00e4ten befragt. Wir fanden es interessant, einen Eindruck zu bekommen wie Musiker und Bands die sozialen Medien f\u00fcr sich nutzen. Nicht nur uns sollten diese Infos dienen, wir waren der Meinung, dass auch andere aufstrebende Musiker von diesen Infos profitieren k\u00f6nnen. Zudem bekamen die Fans unserer Endorser einen kleinen privaten Einblick in deren „Arbeit“.
\n<\/span>
\n<\/span>Aber warum in der Vergangenheit sprechen?! All das trifft heute noch zu. Wir wollen in Erfahrung bringen, wie das Online-Marketing der Bands nun aussieht. Haben sich Bedeutung und Einsatz von (manchen) sozialen Plattformen bzw. der Website ge\u00e4ndert? <\/span>
\n<\/span>In der n\u00e4chsten Zeit werden nach und nach die Antworten der befragten Endorser ver\u00f6ffentlicht. Am Ende m\u00f6chten wir noch eine Art Fazit bzw. Zusammenfassung ausarbeiten. F\u00fcr das Ergebnis von damals klickt euch hier<\/a> rein.<\/span><\/p>\n

 <\/p>\n

Den Anfang machen wir heute mit den Dontos<\/a>!<\/strong> <\/span><\/p>\n


\n<\/span>Die Donots nutzen f\u00fcr ihre Social Aktivit\u00e4ten Facebook<\/a>, Twitter<\/a>, Instagram<\/a> und Youtube<\/a> und finden die Entwicklung \u00fcber alle Kan\u00e4le hinweg „super“. \u00a0So konnten sie auch keine Plattform als die wichtigste betiteln sondern sind der Ansicht: “ Jeder Kanal hat seine Berechtigung und seine Wichtigkeit. Facebook f\u00fcr die gro\u00dfen News, Youtube f\u00fcr den Bewegtbild-Einblick, Twitter und Instagram f\u00fcr Pers\u00f6nlicheres\/Spontanes.“<\/span>
\n<\/span>Bei unserem damaligen Interview lagen Facebook & Youtube f\u00fcr sie noch etwas vor anderen Kan\u00e4len.\u00a0<\/span>\u201eFacebook und Youtube sind f\u00fcr uns definitiv die wichtigsten Bestandteile. \u00dcber Facebook erreicht man viele Menschen und via Youtube k\u00f6nnen wir unsere Videos und Tourtageb\u00fccher raushauen\u201c, so die Musiker, die 2005 mit MySpace angefangen hatten.
\n<\/span>
\n<\/span>F\u00fcr die Band haben die sozialen Netzwerke inzwischen eine so gro\u00dfe Bedeutung, dass daneben die Website<\/a> „keinerlei Priorit\u00e4t“ mehr hat. Nat\u00fcrlich m\u00fcsse man eine Homepage haben, aber die „schleppt man so mit“. <\/span>
\n<\/span>Bei den Donots k\u00fcmmern sich Band und B\u00fcro um die Social Aktivit\u00e4ten: „T\u00e4glich und immer wieder im Auge behalten, reagieren und machen. Schon eine Menge Zeit, die da draufgeht.“<\/span>
\n<\/span>Das Beste f\u00fcr sie an Facebook & Co. ist „vor allem ungefiltert authentisch bleiben. Man hat die M\u00f6glichkeit des direkten Sprachrohrs“. Das macht Spa\u00df aber auch Arbeit, dar\u00fcber sind sich die Donots bewusst. Dies betreffend wissen sie auch, dass man mit zu viel Marketing vorsichtig sein muss, denn es „kann schnell unsexy r\u00fcberkommen, wenn es zu sehr nach Werbung wirkt. Auf der anderen Seite erreicht man halt direkt seine Leute, wenn es um Konzerte und Co. geht.“
\n<\/span>
\n<\/span>Social Media ist f\u00fcr sie im Gesamtblick ein Bestandteil vom gro\u00dfen Marketing Mix, auf den man heute eben kaum mehr verzichten kann. Jedoch nur das reicht auch nicht. <\/span>
\n<\/span>Wir sagen Danke f\u00fcr die ehrlichen Worte!<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Vor \u00fcber 4 Jahren haben wir einige unsere Endorser bez\u00fcglich ihrer Social Media Marketing Aktivit\u00e4ten befragt. Wir fanden es interessant,Mehr erfahren<\/span><\/p>\n","protected":false},"author":9,"featured_media":5512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[272,376,487],"class_list":["post-5508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endorser","tag-donots-en","tag-social-media-fur-bands","tag-social-media-marketing"],"better_featured_image":{"id":5512,"alt_text":"Donots \u00fcber Social Media I Bandbild","caption":"","description":"","media_type":"image","media_details":{"width":680,"height":415,"file":"2016\/04\/donots.jpg","sizes":{"medium":{"file":"donots-600x366.jpg","width":600,"height":366,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-600x366.jpg"},"profile_24":{"file":"donots-24x24.jpg","width":24,"height":24,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-24x24.jpg"},"profile_48":{"file":"donots-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-48x48.jpg"},"profile_96":{"file":"donots-96x96.jpg","width":96,"height":96,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-96x96.jpg"},"thumbnail":{"file":"donots-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-800x480.jpg"},"post-thumbnail":{"file":"donots-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-800x480.jpg"},"medium_cropped":{"file":"donots-600x600.jpg","width":600,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-600x600.jpg"},"large_cropped":{"file":"donots-1200x720.jpg","width":1200,"height":720,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-1200x720.jpg"},"very_large_cropped":{"file":"donots-1800x900.jpg","width":1800,"height":900,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-1800x900.jpg"},"landingpage_thumb":{"file":"donots-492x300.jpg","width":492,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-492x300.jpg"},"medium_old_300x183":{"file":"donots-300x183.jpg","width":300,"height":183,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-300x183.jpg"},"thumbnail_old_150x150":{"file":"donots-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/donots.jpg"},"post_meta_fields":{"_vc_post_settings":["a:1:{s:10:\"vc_grid_id\";a:0:{}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["9"],"_thumbnail_id":["5512"],"_aioseop_description":["Gro\u00dfe Social Media Befragung, wie Musiker und Bands die sozialen Medien f\u00fcr sich nutzen! 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