{"id":5516,"date":"2016-06-17T03:40:57","date_gmt":"2016-06-17T03:40:57","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=5516"},"modified":"2021-03-24T09:44:19","modified_gmt":"2021-03-24T08:44:19","slug":"reload-bands-im-social-web-4-sebastian-niklaus","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/reload-bands-im-social-web-4-sebastian-niklaus\/","title":{"rendered":"Reload: Bands im Social Web &#8211; #4 Sebastian Niklaus"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.k-m.de\/brand\/de\/endorser\/sebastian-niklaus\/\" target=\"_blank\" rel=\"noopener\">Sebastian Niklaus<\/a> ist breit aufgestellt und nutzt die ganze Bandbreite von Facebook, Instagram, Youtube, Twitter \u00fcber Google Plus bis hin zu Backstage Pro und Xing. Das ganze neben eigener Website und Newsletter.\u00a0<\/span><span style=\"font-weight: 400;\">Auf unsere Frage, wie er die Entwicklung (Fans, Relevanz, Nutzen) der Social Accounts sieht, bekamen wir folgende pers\u00f6nliche Erfahrungswerte:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/sebastianniklaus\/\" target=\"_blank\" rel=\"noopener\">Facebook:<\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Viel Interaktion; etwas \u00e4ltere Zielgruppe als Instagram (ca. 20+); w\u00e4chst langsam, aber nachhaltig<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dank der gro\u00dfen Interaktion und der h\u00f6chsten Reichweite ist es auch der wichtigste Social Media Kanal f\u00fcr Sebastian.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/sebastianniklaus\/\" target=\"_blank\" rel=\"noopener\">Instagram:<\/a><br \/>\nWeniger Interaktion, aber mehr Likes; junge Zielgruppe (13+); w\u00e4chst langsam, aber nachhaltig<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/user\/SebastianNiklaus\" target=\"_blank\" rel=\"noopener\">Youtube:<\/a><br \/>\nWeniger Interaktion, aber gute Reichweite; Zielgruppe gemischt; w\u00e4chst langsam <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/twitter.com\/SebNiklaus\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"http:\/\/www.backstagepro.de\/sebastianniklaus\" target=\"_blank\" rel=\"noopener\">Backstage Pro<\/a>,\u00a0<a href=\"https:\/\/plus.google.com\/108701323674898053874\" target=\"_blank\" rel=\"noopener\">Google Plus<\/a>\u00a0und Xing:<br \/>\nSo gut wie keine Interaktion, nur zur weiteren Verbreitung<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sebastians Definition \u00fcber die Rolle <a href=\"https:\/\/www.sebastian-niklaus.com\/\" target=\"_blank\" rel=\"noopener\">seiner Website<\/a>:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ich pflege die Webseite, da dies die einzige unabh\u00e4ngige und langfristig best\u00e4ndige Plattform ist und bleiben wird. Bei entsprechender Pflege ist sie ein seri\u00f6ses, unabh\u00e4ngiges Aush\u00e4ngeschild. Der <\/span> <span style=\"font-weight: 400;\">Newsletter, der \u00fcber die Webseite bezogen werden kann, wird von &#8222;Social Media Aussteigern&#8220; und etwas \u00e4lteren Menschen angenommen.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Der Singer\/ Songwriter k\u00fcmmert sich selbst, t\u00e4glich ca. bis zu 45\u00a0Minuten, um seine Online-Kan\u00e4le. Er sieht folgende Vorz\u00fcge in den sozialen Netzwerken:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8222;Die Interaktionsm\u00f6glichkeiten und die Akzeptanz der Interaktionsm\u00f6glichkeiten sind dort am h\u00f6chsten. Das wird zumindest bei mir, von meinen Fans, sehr gesch\u00e4tzt. Ich nehme mir auch <\/span> <span style=\"font-weight: 400;\">viel Zeit, um auf Beitr\u00e4ge und Kommentare einzugehen. Diese Interaktionsm\u00f6glichkeiten habe ich auf meiner Webseite noch nicht geschaffen (z.B. G\u00e4stebuch, Fan-Login Bereich etc.). Die Betreuung ist dann noch aufw\u00e4ndiger.&#8220;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Konkret das Marketing betrachtend ist der gro\u00dfe Vorteil nat\u00fcrlich die Reichweite, diese &#8222;ist recht gro\u00df. Aktionen k\u00f6nnen viral gehen. Bei zus\u00e4tzlichem Budget k\u00f6nnen weitere Menschen gezielt angesprochen werden.&#8220;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Social Media ist f\u00fcr Sebastian gleichbedeutend mit anderen Marketing Ma\u00dfnahmen und aufgrund seiner Erfahrung mit myspace, StudiVZ etc. legt er, wie er bereits schilderte, den Focus auf seine Webseite. Doch wei\u00df er zu sch\u00e4tzen, dass &#8222;auf den sozialen Plattformen mit kleinen finanziellen Mitteln und unter Zuhilfenahme der angebotenen Apps einfach eine Zielgruppe gebildet, gehalten oder vergr\u00f6\u00dfert werden&#8220; kann.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Gewinnspiel: Fanset Sebastian Niklaus<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9672 size-full alignright\" src=\"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/06\/sebastian_niklaus-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>Besten Dank an Sebastian f\u00fcr seine ausf\u00fchrlichen Antworten und auch, dass er uns etwas f\u00fcr euch mitgegeben hat! Wir haben ein tolles Fanset mit dem Album &#8222;Ich denk Musik&#8220;, der Single\u00a0&#8222;In mir&#8220; sowie Feuerzeug, Kulli, Anstecker und Aufkleber. Ihr wollt das gewinnen? Dann\u00a0hinterlasst uns einfach, bis einschlie\u00dflich dem 08.07.16\u00a0einen Kommentar mit #ichdenkmusik.<\/p>\n<p>Unter allen Teilnehmern wird der Gewinner schlie\u00dflich ausgelost, per Mail benachrichtigt und bekommt das Fanset zugeschickt.\u00a0 Der Rechtsweg ist ausgeschlossen.<br \/>\nEine Barauszahlung des Gewinns ist nicht m\u00f6glich.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>**Update 09.07.16**<\/strong><br \/>\nDas Gewinnspiel ist beendet. Danke f\u00fcr eure Teilnahme.\u00a0Wir begl\u00fcckw\u00fcnschen Susanne O. \ud83d\ude42<br \/>\n<strong>**Update 08.09.16**<br \/>\n<\/strong>Leider hatte sich Susanne bis heute nicht gemeldet. \u00dcber das Fanset freut sich nun Teilnehmerin Julia.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebastian Niklaus ist breit aufgestellt und nutzt die ganze Bandbreite von Facebook, Instagram, Youtube, Twitter \u00fcber Google Plus bis hin<span class=\"read_more\">Mehr erfahren<\/span><\/p>\n","protected":false},"author":9,"featured_media":5559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[822,376,487],"class_list":["post-5516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endorser","tag-sebastian-niklaus","tag-social-media-fur-bands","tag-social-media-marketing"],"better_featured_image":{"id":5559,"alt_text":"Sebastian Niklaus \u00fcber Social Media I Artist Foto","caption":"","description":"","media_type":"image","media_details":{"width":680,"height":415,"file":"2016\/04\/sebastian.jpg","sizes":{"medium":{"file":"sebastian-600x366.jpg","width":600,"height":366,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-600x366.jpg"},"profile_24":{"file":"sebastian-24x24.jpg","width":24,"height":24,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-24x24.jpg"},"profile_48":{"file":"sebastian-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-48x48.jpg"},"profile_96":{"file":"sebastian-96x96.jpg","width":96,"height":96,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-96x96.jpg"},"thumbnail":{"file":"sebastian-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-800x480.jpg"},"post-thumbnail":{"file":"sebastian-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-800x480.jpg"},"medium_cropped":{"file":"sebastian-600x600.jpg","width":600,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-600x600.jpg"},"large_cropped":{"file":"sebastian-1200x720.jpg","width":1200,"height":720,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-1200x720.jpg"},"very_large_cropped":{"file":"sebastian-1800x900.jpg","width":1800,"height":900,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-1800x900.jpg"},"landingpage_thumb":{"file":"sebastian-492x300.jpg","width":492,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-492x300.jpg"},"medium_old_300x183":{"file":"sebastian-300x183.jpg","width":300,"height":183,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-300x183.jpg"},"thumbnail_old_150x150":{"file":"sebastian-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/sebastian.jpg"},"post_meta_fields":{"_vc_post_settings":["a:1:{s:10:\"vc_grid_id\";a:0:{}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["9"],"_aioseop_title":["Bands im Social Web - #2 Sebastian Niklaus"],"_aioseop_description":["Singer\/Songwriter Sebastian Niklaus ist im Social Web breit aufgestellt und nutzt die ganze Bandbreite an sozialen Kan\u00e4len sowie Website & Newsletter."],"_aioseop_keywords":["Social Media Marketing, Sebastian Niklaus, Social Media f\u00fcr Bands"],"post_views_count":["4338"],"_thumbnail_id":["5559"],"dsq_thread_id":["4916880206"],"ratings_average":["0"],"ratings_score":["0"],"ratings_users":["0"],"_edit_lock":["1551633347:9"],"_wpb_vc_js_status":["false"],"_post_dealeronly":[""]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reload: Bands im Social Web - #4 Sebastian Niklaus - K\u00f6nig &amp; 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