{"id":5528,"date":"2016-06-28T13:27:41","date_gmt":"2016-06-28T11:27:41","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=5528"},"modified":"2021-03-24T09:44:19","modified_gmt":"2021-03-24T08:44:19","slug":"reload-bands-im-social-web-5-die-happy","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/reload-bands-im-social-web-5-die-happy\/","title":{"rendered":"Reload: Bands im Social Web &#8211; #5 Die Happy"},"content":{"rendered":"<p>Heute stellt sich Die Happy, die Band um S\u00e4ngerin Marta, unserer Social Media Umfrage.<br \/>\n<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.k-m.de\/brand\/de\/endorser\/die-happy\/\" target=\"_blank\" rel=\"noopener\">Die Happy<\/a>\u00a0nutzen &#8222;lediglich <a href=\"https:\/\/www.facebook.com\/DieHappyOfficial\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>&#8220; richtig aktiv. Damit stechen sie aus den bisherigen Antworten heraus. Die Entwicklung hat ihnen gezeigt: &#8222;Es ist in den letzten Jahren sehr wichtig geworden, bei Facebook aktiv zu sein. Die meiste Kommunikation und Reichweite hat man dort.\u201d In unserem\u00a0<\/span><a href=\"https:\/\/www.k-m.de\/brand\/de\/die-happy-happy-about-facebook-co\/\"><span style=\"font-weight: 400;\">Interview von 2012<\/span><\/a><span style=\"font-weight: 400;\"> hatte die Band auch noch MySpace, Twitter und YouTube am Start.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201c<a href=\"http:\/\/www.diehappy.de\/\" target=\"_blank\" rel=\"noopener\">Die eigene Webseite <\/a>tritt immer mehr in den Hintergrund, wichtig ist die Pr\u00e4senz und Korrespondenz via Facebook. Es gibt klar noch ein paar Leute, die die Webseite besuchen, aber Facebook ist das wichtigste Ding geworden. Hier macht Thorsten die Postings, die Website betreut Ralph.&#8220; <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Wir wollten nat\u00fcrlich auch von ihnen wissen, wie viel Zeit sie so f\u00fcr ihre Social Betreuung aufwenden: &#8222;Auf Tour brauchen wir t\u00e4glich ca. 30 Minuten, ansonsten ist nicht so viel los. Wir machen aber momentan auch Pause.&#8220;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Das Gute am Einsatz der sozialen Netzwerke ist,&#8220;dass man sehr schnell Reaktionen bekommt auf seine Postings. Man hat eine sehr gro\u00dfe Reichweite dadurch.&#8220;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Die gr\u00f6\u00dften Chancen &amp; Vorz\u00fcge des Facebook Marketings: &#8222;Man kann gezielt werben, genau bestimmen, welche Zielgruppe man ansprechen m\u00f6chte.&#8220;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Neben den Ads und der social Interaktion, setzten sie auch noch Print- oder TV-Werbung als Marketing-Werkzeug ein.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heute stellt sich Die Happy, die Band um S\u00e4ngerin Marta, unserer Social Media Umfrage. Die Happy\u00a0nutzen &#8222;lediglich Facebook&#8220; richtig aktiv.<span class=\"read_more\">Mehr erfahren<\/span><\/p>\n","protected":false},"author":9,"featured_media":5556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[137,823,487],"class_list":["post-5528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endorser","tag-die-happy","tag-social-marketing-fuer-bands","tag-social-media-marketing"],"better_featured_image":{"id":5556,"alt_text":"Die Happy \u00fcber Social Media I Bandbild","caption":"","description":"","media_type":"image","media_details":{"width":680,"height":415,"file":"2016\/04\/diehappy1.jpg","sizes":{"medium":{"file":"diehappy1-600x366.jpg","width":600,"height":366,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-600x366.jpg"},"profile_24":{"file":"diehappy1-24x24.jpg","width":24,"height":24,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-24x24.jpg"},"profile_48":{"file":"diehappy1-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-48x48.jpg"},"profile_96":{"file":"diehappy1-96x96.jpg","width":96,"height":96,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-96x96.jpg"},"thumbnail":{"file":"diehappy1-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-800x480.jpg"},"post-thumbnail":{"file":"diehappy1-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-800x480.jpg"},"medium_cropped":{"file":"diehappy1-600x600.jpg","width":600,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-600x600.jpg"},"large_cropped":{"file":"diehappy1-1200x720.jpg","width":1200,"height":720,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-1200x720.jpg"},"very_large_cropped":{"file":"diehappy1-1800x900.jpg","width":1800,"height":900,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-1800x900.jpg"},"landingpage_thumb":{"file":"diehappy1-492x300.jpg","width":492,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-492x300.jpg"},"medium_old_300x183":{"file":"diehappy1-300x183.jpg","width":300,"height":183,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-300x183.jpg"},"thumbnail_old_150x150":{"file":"diehappy1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2016\/04\/diehappy1.jpg"},"post_meta_fields":{"_vc_post_settings":["a:1:{s:10:\"vc_grid_id\";a:0:{}}"],"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["9"],"_aioseop_keywords":["Social Media Marketing, Social Marketing f\u00fcr Bands, Die Happy"],"_aioseop_description":["Heute stellen sich Die Happy, die Band um S\u00e4ngerin Marta, unserer Social Media Umfrage."],"_aioseop_title":["Bands im Social Web - #5 Die Happy"],"_thumbnail_id":["5556"],"ratings_users":["0"],"post_views_count":["3712"],"ratings_score":["0"],"ratings_average":["0"],"dsq_thread_id":["4944866026"],"_edit_lock":["1551633441:9"],"_wpb_vc_js_status":["false"],"_post_dealeronly":[""]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reload: Bands im Social Web - #5 Die Happy - K\u00f6nig &amp; Meyer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.k-m.de\/brand\/de\/reload-bands-im-social-web-5-die-happy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reload: Bands im Social Web - #5 Die Happy\" \/>\n<meta property=\"og:description\" content=\"Heute stellt sich Die Happy, die Band um S\u00e4ngerin Marta, unserer Social Media Umfrage. 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