{"id":5691,"date":"2016-08-16T10:29:16","date_gmt":"2016-08-16T08:29:16","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=5691"},"modified":"2021-03-24T09:44:18","modified_gmt":"2021-03-24T08:44:18","slug":"reload-bands-im-social-web-9-itchy-poopzkids","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/reload-bands-im-social-web-9-itchy-poopzkids\/","title":{"rendered":"Reload: Bands im Social Web \u2013 #9 Itchy Poopzkids"},"content":{"rendered":"

Itchy Poopzkids<\/a> ist auf Facebook, Twitter und Instagram aktiv. In unserer Umfrage 2012<\/a> war an Stelle von Instagram noch MySpace zu finden. Doch schon damals war klar: \u201cDas meiste spielt sich nun bei Facebook ab, da die MySpace Community ja leider so gut wie tot ist.\u201d Facebook ist heute immer noch ihr wichtigster Kanal, aufgrund der gr\u00f6\u00dften Reichweite. <\/span><\/p>\n

Daneben sch\u00e4tzen sie die Entwicklung (Fans, Relevanz, Nutzen) ihrer Social Accounts so ein: \u201cWird immer wichtiger. Denkt man zumindest. Ob es auch ist, wei\u00df nur der liebe Gott.\u00a0<\/span>Instagram wird jedenfalls immer gr\u00f6\u00dfer. Facebook Resonanzen nehmen ab.\u201d<\/span><\/p>\n

Da ist es interessant wie sie die Rolle der Website sehen:\u00a0<\/span>\u201cWird immer unwichtiger. Denkt man. Dennoch pflegen wir sie regelm\u00e4\u00dfig und sie ist uns immer noch wichtig. Manche Contents sind dort exklusiv.\u201d<\/span><\/p>\n

 <\/p>\n

Auch 2012 hatte <\/span>www.itchypoopzkid.com<\/span><\/a> einen hohen Stellenwert f\u00fcr Sibbi, Max und Panzer. Die Bandsite schien ihnen sogar am wichtigsten \u201cals der Online-Ort zu Repr\u00e4sentation der Band. Dort findet man auch die meisten und aktuelle Infos \u2013 so zum Beispiel Konzertberichte zu jeder Show usw.\u201d<\/span>
\n\u201cDie Inhalte, die online geteilt werden, kommen immer von der Band selbst\u201d – das gilt damals wie heute. Daf\u00fcr brauchen sie t\u00e4glich ein paar Minuten mehr oder weniger. <\/span><\/p>\n

Mit das Beste an Social Media: \u201cErreichbarkeit, Kommunikation, Informationsfluss, Einsch\u00e4tzen der Fan-Feedbacks\u201d<\/span><\/p>\n

Die gr\u00f6\u00dften Chancen beim Social Marketing sehen sie in der \u201cgenauen Bestimmung der Zielgruppe\u201d. <\/span><\/p>\n

Unsere letzte Frage an die Band, die wir schon \u00fcber 10 Jahre zu unseren Endorsern z\u00e4hlen d\u00fcrfen: Ist Social Media f\u00fcr euch wichtiger als andere (welche?) Marketing Ma\u00dfnahmen?<\/span>
\n<\/span>\u201cAlle Marktingma\u00dfnahmen zusammen (Online, Print, TV, Radio) sind in der Gesamtheit wichtig. Nur auf einem Medium stattzufinden bringt wenig.\u201d<\/span>
\n<\/span>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Itchy Poopzkids ist auf Facebook, Twitter und Instagram aktiv. 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