{"id":6511,"date":"2012-03-13T11:55:28","date_gmt":"2012-03-13T11:55:28","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=71"},"modified":"2024-04-21T14:51:29","modified_gmt":"2024-04-21T12:51:29","slug":"unsere-endorser-im-social-web-die-donots","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/unsere-endorser-im-social-web-die-donots\/","title":{"rendered":"Unsere Endorser im Social Web \u2013 Die Donots"},"content":{"rendered":"<p>Dieser <a href=\"http:\/\/allfacebook.de\/tutorials\/bandmarketing1\" target=\"_blank\" rel=\"noopener\">Artikel<\/a>, der anschaulich berichtet wie Musiker das Potential von Facebook &amp; Co. aussch\u00f6pfen k\u00f6nnen oder dies schon tun, brachte uns auf den Idee der Artikelserie &#8222;Unsere Endorser im Social Web&#8220;. Statistiken der Facebook-Fanseiten beweisen, dass viele Bands und K\u00fcnstler bzw. Musiker auch im Sozialen Netz sehr beliebt sind! <a href=\"http:\/\/www.facebook.com\/eminem\" target=\"_blank\" rel=\"noopener\">Eminem<\/a> hat fast 47 Millionen Fans, <a href=\"http:\/\/www.facebook.com\/rihanna\" target=\"_blank\" rel=\"noopener\">Rihanna<\/a> 45 Millionen und <a href=\"http:\/\/www.facebook.com\/ladygaga\" target=\"_blank\" rel=\"noopener\">Lady Gaga<\/a> 43 Millionen Fans usw. Darum wollten wir einmal wissen, wie und seit wann unsere Endorser Facebook &amp; Co. nutzen, welche Rolle eine Band-Website \u00fcberhaupt noch spielt und was unsere Musiker an Social Media fasziniert!<\/p>\n<p>In der n\u00e4chsten Zeit werden wir in regelm\u00e4\u00dfigen Abst\u00e4nden die Berichte mit den Antworten ver\u00f6ffentlichen!<\/p>\n<p>&nbsp;<\/p>\n<p>Den Anfang machen die <a href=\"http:\/\/www.donots.com\/\" target=\"_blank\" rel=\"noopener\">Donots<\/a>.<br \/>\nDonots also \u201enichts zu tun\u201c (don\u2019ts = do nothing) passt eigentlich nicht zu einer Band, die es seit nun rund 18 Jahren gibt und die viele Alben und internationale Touren vorweisen kann! Und auch in den Sozialen Netzwerken ist die Alternativ Rockband beliebt und sehr aktiv. Was genau f\u00fcr sie die Sozialen Medien bedeuten und welche Vorteile ihnen das Web 2.0 bringt, haben uns die Bandmitglieder Guido, Ingo, Alex, Jan-Dirk und Eike verraten.<\/p>\n<p>Die Jungs sind auf <a href=\"http:\/\/www.facebook.com\/donotsofficial\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"http:\/\/www.youtube.com\/user\/DonotsTV\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> und <a href=\"http:\/\/www.youtube.com\/user\/DonotsTV\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> aktiv. Angefangen hatte es bereits 2005, damals mit der Plattform Myspace. Sie fanden, dass dadurch nach und nach einfach alles praktischer wurde \u2013 vor allem eben mit der Welt drau\u00dfen zu kommunizieren.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201eFacebook und Youtube sind f\u00fcr uns definitiv die wichtigsten Bestandteile. \u00dcber Facebook erreicht man viele Menschen und via Youtube k\u00f6nnen wir unsere Videos und Tourtageb\u00fccher raushauen\u201c, so die Musiker! Ihrer Bandsite <a href=\"http:\/\/www.donots.com\/home.php?f=1\" target=\"_blank\" rel=\"noopener\">www.donots.com<\/a> beinhaltet die wichtigsten Inhalte, ansonsten wird das meiste bei Facebook aktualisiert.\u00a0 Die \u201eHauptarbeit\u201c haben dabei\u00a0 S\u00e4nger Ingo und Gitarrist Alex sowie zus\u00e4tzlich noch eine junge Dame, die ihnen im Onlinebereich unter die Arme greift. Daf\u00fcr werden pro Woche gut 10 bis 15 Stunden geopfert!<\/p>\n<p>&nbsp;<\/p>\n<p>Social Media hat etliche f\u00fcr sie wichtige Vorz\u00fcge bzw. Vorteile:<br \/>\n\u2022 Direkter Fankontakt sowie Spa\u00df an Kommunikation und Interaktion<br \/>\n\u2022 Einfache Art der \u00dcbermittlung und schnelle Verbreitung von Infos\/News<br \/>\n\u2022 Promotion neuer Alben, Merchandise-Artikel oder einer Tour<br \/>\n\u2022 Publizieren von Videoclips<br \/>\n\u2022 Bekanntheitsgrad (leichter) steigern und Imagepflege<br \/>\n\u2022 Den Fans eine Community f\u00fcr den gemeinsamen Austausch geben<\/p>\n<p>&nbsp;<\/p>\n<p>Wie vielen Fans bekannt sein d\u00fcrfte, starten die Donots gerne kleine oder auch gr\u00f6\u00dfere Aktionen wie Verlosungen, Fragerunden oder Gewinnspiele.<br \/>\nZuletzt haben Sie eine Supportband f\u00fcr einen Auftritt in K\u00f6ln gesucht. Die Bewerber mussten einen Song der Donots covern. Die Fans auf Facebook haben die Videos dann mit ihren Likes bewertet.<br \/>\nWichtig ist ihnen, dass die ganze Band die geteilten Inhalte kennt.<br \/>\nDaneben legen die Donots viel Wert auf Beitr\u00e4ge und Kommentare von Fans und versuchen allgemein oder h\u00e4ufig gew\u00fcnschte Ideen bzw. Anregungen oder Vorschl\u00e4ge auch um zu setzen.<\/p>\n<p>&nbsp;<\/p>\n<p>Wir danken der Band f\u00fcr diese Antworten und w\u00fcnschen weiterhin viel Erfolg \u2013 on- und offline!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dieser Artikel, der anschaulich berichtet wie Musiker das Potential von Facebook &amp; Co. aussch\u00f6pfen k\u00f6nnen oder dies schon tun, brachte<span class=\"read_more\">Mehr erfahren<\/span><\/p>\n","protected":false},"author":9,"featured_media":740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[124,111,125,79,126,127,128,130],"class_list":["post-6511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endorser","tag-bandmarekting","tag-bands","tag-dontos","tag-endorser-en","tag-facebook","tag-interviews","tag-social-media","tag-stands-fo-rmusic"],"better_featured_image":{"id":740,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":688,"height":420,"file":"2012\/03\/donots1.jpg","sizes":{"medium":{"file":"donots1-600x366.jpg","width":600,"height":366,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-600x366.jpg"},"profile_24":{"file":"donots1-24x24.jpg","width":24,"height":24,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-24x24.jpg"},"profile_48":{"file":"donots1-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-48x48.jpg"},"profile_96":{"file":"donots1-96x96.jpg","width":96,"height":96,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-96x96.jpg"},"thumbnail":{"file":"donots1-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-800x480.jpg"},"post-thumbnail":{"file":"donots1-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-800x480.jpg"},"medium_cropped":{"file":"donots1-600x600.jpg","width":600,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-600x600.jpg"},"large_cropped":{"file":"donots1-1200x720.jpg","width":1200,"height":720,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-1200x720.jpg"},"very_large_cropped":{"file":"donots1-1800x900.jpg","width":1800,"height":900,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-1800x900.jpg"},"landingpage_thumb":{"file":"donots1-491x300.jpg","width":491,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-491x300.jpg"},"medium_old_300x183":{"file":"donots1-300x183.jpg","width":300,"height":183,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-300x183.jpg"},"thumbnail_old_150x150":{"file":"donots1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/donots1.jpg"},"post_meta_fields":{"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["9"],"post_views_count":["2079"],"_thumbnail_id":["740"],"dsq_thread_id":["4188360065"],"ratings_users":["0"],"ratings_score":["0"],"ratings_average":["0"],"_aioseop_description":["Donots also \u201enichts zu tun\u201c (don\u2019ts = do nothing) passt eigentlich nicht zu einer Band, die es seit nun rund 18 Jahren gibt und die viele Alben auf unz\u00e4hligen Konzerten feierte..."],"_aioseop_keywords":["Bandmarketing, Social Media Marketing, Endorser, K\u00f6nig & Meyer, Donots"],"_aioseop_title":["Endorser im Social Web \u2013 Die Donots "],"_edit_lock":["1551546289:9"],"_wpb_vc_js_status":["false"],"_post_dealeronly":[""],"_yoast_indexnow_last_ping":["1713703890"],"_wpml_word_count":["{\"total\":495,\"to_translate\":{\"en\":495,\"us\":495}}"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unsere Endorser im Social Web \u2013 Die Donots - K\u00f6nig &amp; 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