{"id":6517,"date":"2012-03-13T11:59:33","date_gmt":"2012-03-13T11:59:33","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=96"},"modified":"2024-04-21T14:51:27","modified_gmt":"2024-04-21T12:51:27","slug":"die-happy-happy-about-facebook-co","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/die-happy-happy-about-facebook-co\/","title":{"rendered":"Die Happy &#8211; happy about Facebook &#038; Co."},"content":{"rendered":"<p>Die Happy<br \/>\n\u2026 das sind<strong> S\u00e4ngerin Marta Jandov\u00e1<\/strong> und ihre langj\u00e4hrigen Weggef\u00e4hrten, <strong>Gitarrist Thorsten Mewes<\/strong>, <strong>Bassist Ralph Rieker<\/strong> und<strong> Drummer J\u00fcrgen Stiehle<\/strong>.<br \/>\n<a href=\"http:\/\/www.k-m.de\/de\/bandsundkuenstler\/diehappy.html\" target=\"_blank\" rel=\"noopener\">Die Happy<\/a> behaupten sich schon sehr lange im Musikbusiness. Seit ihrem Gewinn beim Nachwuchswettbewerb \u201e<a href=\"http:\/\/www.popbuero.de\/popbuero_bw\/seiten.php?l=PLAY%20LIVE%202010\" target=\"_blank\" rel=\"noopener\">Baden W\u00fcrttemberg rockt<\/a>\u201c 1998, haben sie schon sieben Alben produziert. Das letzte wurde im September 2010 ver\u00f6ffentlicht.<\/p>\n<p>&nbsp;<\/p>\n<p>Als solch eine erfolgreiche Band ist es ja eigentlich schon ein Muss Social Media zu nutzen. So ist die Band auch auf Facebook, Twitter und MySpace und YouTube aktiv.<br \/>\nWie viele haben Die Happy vor etlichen Jahren mit einem Profil auf <a href=\"http:\/\/www.myspace.com\/officialdiehappy\" target=\"_blank\" rel=\"noopener\">MySpace<\/a> begonnen. Diese Plattform ist nun, auch laut ihnen, \u201eout\u201c. <a href=\"http:\/\/www.facebook.com\/pages\/Die-Happy\/40067221024?sk=wall\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> hingegen ist aktuell und wird viel genutzt. Daher sind sie dort am pr\u00e4sentesten. <a href=\"http:\/\/www.youtube.com\/user\/DieHappyBand\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> verwenden Die Happy zum Streamen ihrer Videos und den Kurznachrichtendienst <a href=\"http:\/\/twitter.com\/realdiehappy\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> haupts\u00e4chlich, um Eintr\u00e4ge auf ihre <a href=\"http:\/\/www.diehappy.de\/\" target=\"_blank\" rel=\"noopener\">Band-Website<\/a> zu schicken. Auf dieser gibt es exklusive Inhalte, die nicht auf ihren anderen Kan\u00e4len zu finden sind. Darauf legen sie gro\u00dfen Wert, denn sie wollen die Leute auf ihrer eigenen Seite binden, zudem dort auch der Merchandise-Shop zu finden ist.<\/p>\n<p>Die Bandmitglieder k\u00fcmmern sich gemeinsam um Facebook und Twitter. So kennen auch immer alle die geteilten Inhalte. F\u00fcr die Website ist Bassist Ralph zust\u00e4ndig \u2013 die <a href=\"http:\/\/www.diehappy.de\/\" target=\"_blank\" rel=\"noopener\">EVERY MONDAY Eintr\u00e4ge<\/a>, die dort w\u00f6chentlichen erscheinen, schreiben sie abwechselnd. F\u00fcr die Pflege der Online-Pr\u00e4senzen brauchen sie durchschnittlich 10 min, diese aber jeden Tag.<\/p>\n<p>&nbsp;<\/p>\n<p>Bez\u00fcglich der Chancen und Vorteile von Social Media, sehen sie an erster Stelle den direkten Fankontakt, die einfache und schnelle Art der \u00dcbermittlung bzw. Verbreitung von Infos\/News sowie die M\u00f6glichkeit der Promotion neuer Alben, Merchandise-Artikel oder einer Tour.<br \/>\nAn zweiter Stelle nennen sie Bekanntheitsgrad und Image, die durch Social Media positiv beeinflussbar sind. Zweitrangig von Bedeutung ist f\u00fcr die Band das Publizieren von Videoclips.<br \/>\nAbschlie\u00dfend liesen Die Happy noch verlauten, dass sie ihr Facebook Profil eher als &#8218;One Way&#8216; Kommunikation sehen, auch wenn Leute Kommentare abgeben k\u00f6nnen. Ihnen ist es vor allem wichtig, Infos \u00fcber die Social Netzwerke verschicken zu k\u00f6nnen.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Wir danken unserem langj\u00e4hrigen Endorsement-Partner Die Happy <\/strong>f\u00fcr die Antworten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Happy \u2026 das sind S\u00e4ngerin Marta Jandov\u00e1 und ihre langj\u00e4hrigen Weggef\u00e4hrten, Gitarrist Thorsten Mewes, Bassist Ralph Rieker und Drummer<span class=\"read_more\">Mehr erfahren<\/span><\/p>\n","protected":false},"author":9,"featured_media":693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[131,111,137,79,126,128],"class_list":["post-6517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endorser","tag-bandmarketing","tag-bands","tag-die-happy","tag-endorser-en","tag-facebook","tag-social-media"],"better_featured_image":{"id":693,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":688,"height":420,"file":"2012\/03\/diehappy.jpg","sizes":{"medium":{"file":"diehappy-600x366.jpg","width":600,"height":366,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-600x366.jpg"},"profile_24":{"file":"diehappy-24x24.jpg","width":24,"height":24,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-24x24.jpg"},"profile_48":{"file":"diehappy-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-48x48.jpg"},"profile_96":{"file":"diehappy-96x96.jpg","width":96,"height":96,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-96x96.jpg"},"thumbnail":{"file":"diehappy-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-800x480.jpg"},"post-thumbnail":{"file":"diehappy-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-800x480.jpg"},"medium_cropped":{"file":"diehappy-600x600.jpg","width":600,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-600x600.jpg"},"large_cropped":{"file":"diehappy-1200x720.jpg","width":1200,"height":720,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-1200x720.jpg"},"very_large_cropped":{"file":"diehappy-1800x900.jpg","width":1800,"height":900,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-1800x900.jpg"},"landingpage_thumb":{"file":"diehappy-491x300.jpg","width":491,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-491x300.jpg"},"medium_old_300x183":{"file":"diehappy-300x183.jpg","width":300,"height":183,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-300x183.jpg"},"thumbnail_old_150x150":{"file":"diehappy-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/03\/diehappy.jpg"},"post_meta_fields":{"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["9"],"post_views_count":["1971"],"_thumbnail_id":["693"],"_aioseop_title":["Die Happy - happy about Facebook & Co."],"_aioseop_description":["Als solch eine erfolgreiche Band ist es ja eigentlich schon ein Muss Social Media zu nutzen. 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