{"id":6700,"date":"2012-06-25T11:18:55","date_gmt":"2012-06-25T09:18:55","guid":{"rendered":"https:\/\/www.k-m.de\/brand\/koenig-meyer-startet-corporate-blog\/"},"modified":"2021-03-24T09:45:07","modified_gmt":"2021-03-24T08:45:07","slug":"koenig-meyer-startet-corporate-blog","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/koenig-meyer-startet-corporate-blog\/","title":{"rendered":"K\u00f6nig &#038; Meyer startet Corporate Blog"},"content":{"rendered":"<p>Nach einer neuen Website in 2011 und einer <a href=\"https:\/\/www.k-m.de\/brand\/de\/koenig-meyer-bekommt-eine-mobile-website\/\">mobilen Webversion f\u00fcr Smartphones<\/a> in diesem Jahr, legt K\u00f6nig &amp; Meyer nun auch noch mit einem eigenen Corporate Blog in Deutsch und Englisch nach. Der Musikinstrumentenzubeh\u00f6rhersteller aus Wertheim hat als familiengef\u00fchrtes Traditionsunternehmen viel zu erz\u00e4hlen und einiges an Know-How weiterzugeben.<\/p>\n<p>So findet man unter der Kategorie \u201eProdukt Know-How\u201c externe Produkt-Testberichte oder internes Wissen rund um die Produkte. Die Kategorie \u201eMusikbusiness\u201c enth\u00e4lt Themen, welche die Branche bewegen, wie zum Beispiel Social Media und deren Bedeutung f\u00fcr Bands und Musiker. Zudem gibt es die Kategorien \u201eUnsere Endorser\u201c, \u201eNetzfundst\u00fccke\u201c und &#8222;Allgemein&#8220;.<\/p>\n<p>Die Wertheimer setzen dabei auf den pers\u00f6nlichen Kontakt. So findet man neben Mitarbeitern aus dem Marketing sogar die Gesch\u00e4ftsf\u00fchrer als Autoren wieder. Ziel ist es nach und nach immer mehr Mitarbeiter aus verschiedenen Unternehmens-Bereichen bzw. Gastautoren von au\u00dferhalb einzubinden.<\/p>\n<p>In das Blog sind die Social Media Profile und Inhalte integriert. Die Beitr\u00e4ge lassen sich per RSS-Feed abonnieren. Neben den Kategorien helfen Schlagworte\/ Tags die Posts zu sortieren. Dank den Share-with-your-network Mechanismen lassen sich die Inhalte z.B. bei Facebook, Twitter oder Google+ teilen. Nat\u00fcrlich l\u00e4sst sich das Blog durch ein entsprechendes Plugin auch komfortabel auf mobilen Endger\u00e4ten nutzen.<\/p>\n<p>Neben der Corporate Website bildet das Blog eine weitere Basis f\u00fcr die Social Media Aktivit\u00e4ten des Unternehmens.<\/p>\n<p>K\u00f6nig &amp; Meyer freut sich \u00fcber zahlreiche Blog-Besucher, Feedbacks und Anregungen und w\u00fcnscht allen viel Spa\u00df beim Lesen, Kommentieren und Teilen.<\/p>\n<p>&nbsp;<\/p>\n<p><b>PRESSEKONTAKT<\/b><\/p>\n<p><b> Andr\u00e9 Scherzer &#8211; \u00d6ffentlichkeitsarbeit \/ Printmedien<\/b><br \/>\nTelefon: +49 (0) 9342-806-148<br \/>\nTelefax: +49 (0) 9342-806-150<br \/>\ne-Mail: <a href=\"mailto:as@k-m.de\">as@k-m.de<\/a><br \/>\nTwitter: @<a href=\"http:\/\/twitter.com\/AndreScherzer\">AndreScherzer<\/a><br \/>\nFacebook: <a href=\"http:\/\/facebook.com\/andrescherzer.de\">facebook.com\/andrescherzer.de<\/a><br \/>\nXING: <a href=\"http:\/\/xing.com\/profile\/Andre_Scherzer\">xing.com\/profile\/Andre_Scherzer<\/a><\/p>\n<p><b>Jochen Erbacher &#8211; \u00d6ffentlichkeitsarbeit \/ Onlinemedien<\/b><br \/>\nTelefon: +49 (0) 9342-806-120<br \/>\nTelefax: +49 (0) 9342-806-150<br \/>\ne-Mail: <a href=\"mailto:ej@k-m.de\">ej@k-m.de<\/a><br \/>\nTwitter: @<a href=\"http:\/\/twitter.com\/JochenErbacher\">JochenErbacher<\/a><br \/>\nSkype: Jochen.Erbacher<br \/>\nFacebook: <a href=\"http:\/\/www.facebook.com\/Jochen.Erbacher\">www.facebook.com\/Jochen.Erbacher<\/a><br \/>\nXING: <a href=\"http:\/\/xing.com\/profile\/Jochen_Erbacher2\">xing.com\/profile\/Jochen_Erbacher2<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nach einer neuen Website in 2011 und einer mobilen Webversion f\u00fcr Smartphones in diesem Jahr, legt K\u00f6nig &amp; Meyer nun<span class=\"read_more\">Mehr erfahren<\/span><\/p>\n","protected":false},"author":11,"featured_media":6701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[957],"tags":[],"class_list":["post-6700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firmennews"],"better_featured_image":{"id":6701,"alt_text":"Screenshot aus dem K&M Blog. mit dem Titelbild \"Wir haben unsere Endorser 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