{"id":6733,"date":"2012-03-19T00:00:00","date_gmt":"2012-03-18T23:00:00","guid":{"rendered":"https:\/\/www.k-m.de\/brand\/koenig-meyer-startet-neue-anzeigenkampagne\/"},"modified":"2024-04-21T14:49:39","modified_gmt":"2024-04-21T12:49:39","slug":"koenig-meyer-startet-neue-anzeigenkampagne","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/koenig-meyer-startet-neue-anzeigenkampagne\/","title":{"rendered":"K\u00f6nig & Meyer startet neue Anzeigenkampagne"},"content":{"rendered":"

Mit einem komplett \u00fcberarbeiteten Konzept schaltet K\u00f6nig & Meyer seine neuen Anzeigen. Hierbei stellt der Musikzubeh\u00f6rhersteller aus Wertheim den Anwender in den Mittelpunkt.<\/p>\n

\u201eUnsere Werbung wurde bisher als zu technisch wahrgenommen. Deswegen war es uns wichtig mit der neuen Kampagne den Bezug zum Musiker herzustellen. Schlie\u00dflich dient jedes Stativ als eine Probleml\u00f6sung f\u00fcr den Nutzer,\u201c erkl\u00e4rt Gesch\u00e4ftsf\u00fchrerin Gabriela K\u00f6nig<\/b>.
\nDeshalb m\u00f6chte die Firma mit Hilfe moderner und emotionalerer Anzeigen im Internet und den Print-Magazinen die Bed\u00fcrfnisse der Musiker direkter ansprechen. Zudem soll die Kampagne \u201eHighend-Zubeh\u00f6r\u201c vor allem den Mehrwert der hochwertigen Markenstative vermitteln.<\/p>\n

Aktuell gibt es f\u00fcnf Motive, die folgende Produktkategorien repr\u00e4sentieren:<\/b>
\n– Multimedia Equipment (iPad-Halter)<\/a>
\n– Keyboardst\u00e4nder (Spider Pro<\/a>)
\n– Drummersitze (Gomezz<\/a>)
\n– Mikrofonstative (210\/2<\/a>)
\n– Gitarrenst\u00e4nder (\u00bbGuardian 5<\/a>\u00ab)<\/p>\n

Die Online-Werbebanner werden in verschiedenen Formaten geschaltet:
\n– Wide Skyscraper<\/a>
\n– Superbanner<\/a>
\n– Medium Rectangle<\/a><\/p>\n

Mit einem Klick auf die Banner gelangt der User zu einer entsprechenden Landing Page<\/a>. Dort werden ihm die Unterkategorien und die Highlight-Produkte der entsprechenden Kategorie pr\u00e4sentiert. Au\u00dferdem f\u00fchrt ein weiterer Button direkt zu allen weiteren Produkten.<\/p>\n

Die Anzeigenkampagne, die auch mit Informationen und Promotion-Ma\u00dfnahmen in den Fachgesch\u00e4ften flankiert wird, wurde in Zusammenarbeit mit der Agentur \u201eFinest Branding Group<\/a>\u201c realisiert. Dabei unterst\u00fctzten auch die Mitglieder des K\u00f6nig & Meyer Endorsement- Partners „Noch ne Band<\/a>“ das neue Erscheinungsbild, in dem sie f\u00fcr ein Fotoshooting<\/a> zur Verf\u00fcgung standen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mit einem komplett \u00fcberarbeiteten Konzept schaltet K\u00f6nig & Meyer seine neuen Anzeigen. Hierbei stellt der Musikzubeh\u00f6rhersteller aus Wertheim den AnwenderMehr erfahren<\/span><\/p>\n","protected":false},"author":8,"featured_media":6734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[957],"tags":[],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firmennews"],"better_featured_image":{"id":6734,"alt_text":"Neues Kampagnenbild mit Guardian, inkl. 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