{"id":867,"date":"2012-05-20T19:22:10","date_gmt":"2012-05-20T19:22:10","guid":{"rendered":"http:\/\/blog.k-m.de\/de\/?p=867"},"modified":"2024-04-21T14:38:59","modified_gmt":"2024-04-21T12:38:59","slug":"h-blockx-20-jahre-band-geschichte","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/de\/h-blockx-20-jahre-band-geschichte\/","title":{"rendered":"H-Blockx  &#8211; 20 Jahre Band-Geschichte \u2026"},"content":{"rendered":"<p><strong>\u2026und sowas neumodisches wie Social Media?!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Der n\u00e4chste Artikel unserer Social Media Serie gibt Einblicke in die Art, wie die H-Blockx, unsere Endorser- Band, die u.a. 2008 bei uns auf der Musikmesse zur Autogrammstunde war, Facebook &amp; Co. nutzen.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Angaben der H-Blockx dar\u00fcber, welche Social Media Kan\u00e4le sie nutzen und was sie \u00fcber die verschiedenen Plattformen denken: <\/strong><\/p>\n<ul>\n<li>Wir nutzen <a href=\"http:\/\/www.facebook.com\/HBLOCKXofficial\" target=\"_blank\" rel=\"noopener\">Facebook <\/a>und <a href=\"https:\/\/twitter.com\/#!\/HBlockxOfficial\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>. Seit 2011 gibt es die offizielle H-Blockx Facebook Page und den Twitter Account.<\/li>\n<li><a href=\"http:\/\/www.myspace.com\/hblockx\" target=\"_blank\" rel=\"noopener\">Myspace <\/a>wurde zur letzten Platte noch intensiv eingebunden. Da dieses soziale Netzwerk<\/li>\n<li>wohl nicht mehr in die Erfolgspur zur\u00fcckkehrt, fehlt derzeit jedoch DER zentrale Anlaufspunkt, um Musik zu pr\u00e4sentieren.<\/li>\n<li>Viele User lernen neue Bands \u00fcber <a href=\"http:\/\/www.youtube.com\/user\/HBlockx\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> kennen, was in unseren Augen nicht wirklich Sinn macht. Facebook steht f\u00fcr etwas anderes. Wir denken Soundcloud k\u00f6nnte in Zukunft eine wichtige Rolle spielen.<\/li>\n<li>Da es erst demn\u00e4chst wieder richtig bei uns losgeht, ist es aktuell so, dass wir bisschen facebooken und vor und nach Konzerten etwas twittern.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Wie die Band \u00fcber die Rolle ihrer <a href=\"http:\/\/www.h-blockx.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a> denken:<\/strong><\/p>\n<ul>\n<li>Die Seite beinhaltet die Basis-Infos \u00fcber die Band und liegt ansonsten brach.<\/li>\n<li>\u00a0Zur n\u00e4chsten Platte wird es aber einen Relaunch geben.<\/li>\n<li>Die Website f\u00fchrt das Artwork des Albums fort und b\u00fcndelt das, was auf unseren Social Media Kan\u00e4len passiert.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Wer k\u00fcmmert sich bei den H-Blockx um die Internetaktivit\u00e4ten:<\/strong><\/p>\n<ul>\n<li>Das ist innerhalb der Band aufgeteilt. Das meiste machen aber Henning und Steffen.<\/li>\n<li>Manche Ank\u00fcndigungen \u00fcbernimmt auch mal das Management.<\/li>\n<li>Pro Woche stecken ca. 30 Minuten Arbeitszeit dahinter.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Folgende Vorz\u00fcge und Chancen sieht die Band mit der Nutzung von Facebook &amp; Co.<\/strong><\/p>\n<p><strong>1.\u00a0<\/strong>Einfache Art der \u00dcbermittlung und schnelle Verbreitung von Infos bzw. News<\/p>\n<ul>\n<li>Promotion neuer Alben, Merchandise-Artikel oder einer Tour<\/li>\n<li>Publizieren von Videoclips<\/li>\n<li>Den Fans eine Community f\u00fcr den gemeinsamen Austausch geben<\/li>\n<\/ul>\n<p><strong>2.\u00a0<\/strong>Direkter Fankontakt sowie Spa\u00df an Kommunikation und Interaktion<\/p>\n<p><strong>3.\u00a0<\/strong>Bekanntheitsgrad (leichter) steigern und Imagepflege<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Konkret sagen sie \u00fcber sich und ihre Aktivit\u00e4ten auf Facebook:<\/strong><\/p>\n<ul>\n<li>Wir starten gerne kleine Aktionen wie Verlosungen, Fragerunden oder Gewinnspiele<\/li>\n<li>Wir beantworten gr\u00f6\u00dftenteils die Fragen von Fans<\/li>\n<li>\u00a0Beitr\u00e4ge und Kommentare von Fans sind uns wichtig<\/li>\n<li>Allgemein oder h\u00e4ufig gew\u00fcnschte Ideen oder Vorschl\u00e4ge versuchen wir umzusetzen<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Wir danken unseren Endorsern f\u00fcr die Infos!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026und sowas neumodisches wie Social Media?! &nbsp; Der n\u00e4chste Artikel unserer Social Media Serie gibt Einblicke in die Art, wie<span class=\"read_more\">Mehr erfahren<\/span><\/p>\n","protected":false},"author":9,"featured_media":868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[231,79,126,248,128],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endorser","tag-band-marekting-en","tag-endorser-en","tag-facebook","tag-h-blockx-en","tag-social-media"],"better_featured_image":{"id":868,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":688,"height":384,"file":"2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16.jpg","sizes":{"medium":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-600x335.jpg","width":600,"height":335,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-600x335.jpg"},"profile_24":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-24x24.jpg","width":24,"height":24,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-24x24.jpg"},"profile_48":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-48x48.jpg"},"profile_96":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-96x96.jpg","width":96,"height":96,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-96x96.jpg"},"thumbnail":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-800x480.jpg"},"post-thumbnail":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-800x480.jpg","width":800,"height":480,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-800x480.jpg"},"medium_cropped":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-600x600.jpg","width":600,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-600x600.jpg"},"large_cropped":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-1200x720.jpg","width":1200,"height":720,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-1200x720.jpg"},"very_large_cropped":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-1800x900.jpg","width":1800,"height":900,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-1800x900.jpg"},"landingpage_thumb":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-538x300.jpg","width":538,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-538x300.jpg"},"medium_old_300x167":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-300x167.jpg","width":300,"height":167,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-300x167.jpg"},"thumbnail_old_150x150":{"file":"H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/2012\/05\/H-Blockx-K\u00f6nig-Meyer-Mozilla-Firefox_2012-05-20_20-56-16.jpg"},"post_meta_fields":{"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_last":["9"],"_thumbnail_id":["868"],"post_views_count":["2224"],"dsq_thread_id":["703123806"],"_wp_old_slug":["h-blockx-20-jahren-band-geschichte"],"_aioseop_description":["Der 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