{"id":7195,"date":"2012-03-19T06:30:00","date_gmt":"2012-03-19T05:30:00","guid":{"rendered":"https:\/\/www.k-m.de\/brand\/koenig-meyer-launch-a-new-advertising-campaign\/"},"modified":"2025-11-04T12:28:02","modified_gmt":"2025-11-04T11:28:02","slug":"koenig-meyer-launch-a-new-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.k-m.de\/brand\/en\/koenig-meyer-launch-a-new-advertising-campaign\/","title":{"rendered":"K\u00f6nig & Meyer launch a new advertising campaign"},"content":{"rendered":"

K\u00f6nig & Meyer\u2019s new advertising campaign follows a completely new, revised approach. The music accessories manufacturer from Wertheim puts the users first and foremost.
\n\u201cOur adverts in the past have been perceived as being too technical. That is why it was important for us to relate more to the musicians.\u00a0 After all, every music stand is ultimately a solution for the user,\u201d explains CEO Gabriela K\u00f6nig. The company intends responding more directly to the needs and requirements of musicians through more modern and emotional adverts on the internet and in print magazines. The \u201cHighend Accessories\u201d campaign will communicate the added-value of high quality music stands.<\/p>\n

There are currently 5 motifs representing the following product categories:<\/b>
\n– Multimedia Equipment (iPad holder)
\n– Keyboard stands (Spider Pro)
\n– Drummer thrones (Gomezz)
\n– Microphone stands (210\/2)
\n– Guitar stands (\u00bbGuardian\u00ab)<\/p>\n

The online ad banners will have a variety of sizes:
\n– Wide Skyscraper (160×600)
\n– Superbanner (728×90)
\n– Medium Rectangle (300×250)<\/p>\n

Clicking on a banner will take the user straight to the landing page where the subcategories and highlight products from the category are presented. Another button transfers the user to all the other products on the website.<\/p>\n

The advertising campaign, which will also be flanked by information and promotions, has been designed together with the \u201cFinest Branding Group<\/a>\u201d agency.\u00a0 The band members of K\u00f6nig &Meyer\u2019s new endorsement partner \u201cNoch ne Band\u201d also offered their support in creating the new image by posing for a photo shoot.<\/p>\n","protected":false},"excerpt":{"rendered":"

K\u00f6nig & Meyer\u2019s new advertising campaign follows a completely new, revised approach. The music accessories manufacturer from Wertheim puts theMehr erfahren<\/span><\/p>\n","protected":false},"author":11,"featured_media":7196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1462],"tags":[],"class_list":["post-7195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companynews"],"better_featured_image":{"id":7196,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":476,"height":530,"file":"news\/kamapgne.gif","sizes":{"profile_24":{"file":"kamapgne-24x24.gif","width":24,"height":24,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-24x24.gif"},"profile_48":{"file":"kamapgne-48x48.gif","width":48,"height":48,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-48x48.gif"},"profile_96":{"file":"kamapgne-96x96.gif","width":96,"height":96,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-96x96.gif"},"thumbnail":{"file":"kamapgne-800x480.gif","width":800,"height":480,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-800x480.gif"},"medium":{"file":"kamapgne-269x300.gif","width":269,"height":300,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-269x300.gif"},"post-thumbnail":{"file":"kamapgne-800x480.gif","width":800,"height":480,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-800x480.gif"},"medium_cropped":{"file":"kamapgne-600x600.gif","width":600,"height":600,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-600x600.gif"},"large_cropped":{"file":"kamapgne-1200x720.gif","width":1200,"height":720,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-1200x720.gif"},"very_large_cropped":{"file":"kamapgne-1800x900.gif","width":1800,"height":900,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-1800x900.gif"},"landingpage_thumb":{"file":"kamapgne-269x300.gif","width":269,"height":300,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-269x300.gif"},"thumbnail_old_150x150":{"file":"kamapgne-150x150.gif","width":150,"height":150,"mime-type":"image\/gif","source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne-150x150.gif"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":7195,"source_url":"https:\/\/www.k-m.de\/brand\/wp-content\/uploads\/news\/kamapgne.gif"},"post_meta_fields":{"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_thumbnail_id":["7196"],"_edit_lock":["1583867937:9"],"_edit_last":["31"],"_post_dealeronly":[""],"_wpb_vc_js_status":["false"],"_yoast_wpseo_content_score":["90"],"_yoast_indexnow_last_ping":["1762255683"],"_encloseme":["1"],"_wpml_word_count":["274"]},"yoast_head":"\nK\u00f6nig & Meyer launch a new advertising campaign - K\u00f6nig & Meyer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.k-m.de\/brand\/en\/koenig-meyer-launch-a-new-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00f6nig & Meyer launch a new advertising campaign\" \/>\n<meta property=\"og:description\" content=\"K\u00f6nig & Meyer\u2019s new advertising campaign follows a completely new, revised approach. 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